It has ATMA Governing Board at the apex body to provide overall policy direction. ATMA GB is assisted by the District ATMA Cell comprising Project Director ATMA, Deputy Project Directors and Staff in the discharge of its functions. ATMA Management Committee is the executive body looking after implementation of the scheme. District Farmers Advisory Committee is a body to provide farmer’s feedback for district level planning and implementation. With dedicated staff provided for the ATMA, it will continue to be the district level nodal agency responsible for overall management of agriculture extension system within the district, including preparation of Strategic Research and Extension Plan (SREP).
At the Block level, two bodies viz. Block Technology Team (BTT) (a team comprising officers of agriculture and all line departments within the block) and Block Farmers Advisory Committee (BFAC) (a group exclusively consisting of farmers of the block) shall continue to function jointly (with the latter providing farmers’ feedback and input). BFACs shall represent Farmer Interest Groups (FIGs) / FOs existing within the block on rotation basis to advise the BTT. The Block ATMA Cell consisting of these two bodies, Block Technology Manager and Subject Matter Specialists will provide extension support within the Block, through preparation and execution of Block Action Plans (BAPs).
i) The Farmer Friend (FF) will serve as a vital link between extension system and farmers at village level (one for every two villages). The FF will be available in the village to advise on agriculture and allied activities. The FF will mobilize farmers’ groups and facilitate dissemination of information to such groups, individual farmers and farm women directly through one to one interaction individually or in groups and also by accessing information / services on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC).
(ii) Wherever available under their respective Schemes, Agrientrepreneurs will supplement the efforts of extension functionaries by making quality inputs available to the farmers and by providing them critical technical advice. Guidelines for Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 2010 13
(iii) Farm Schools will serve as a mechanism for farmer-farmer extension at 3 to 5 focal points in every Block